United Brick & Fireplace Inc Introduce
For over five decades, United Brick & Fireplace Inc. has been a foundational resource for homeowners, architects, designers, and contractors undertaking residential and commercial construction projects throughout the greater Madison and Dane County, Wisconsin, area. While operating under the broad category of a "home improvement store," this local gem is, in fact, a highly specialized supplier and installer, combining the expertise of a premier Fireplace Store, a dedicated Landscaping Supply Store, and a comprehensive Stone Supplier. They are recognized as Madison's oldest Masonry and Fireplace company, a testament to their enduring quality and commitment to the community since 1973.
United Brick & Fireplace is not just a place to purchase materials; it's a full-service partner for anyone looking to add warmth, elegance, and lasting value to their property. From cozy Wood Burning Fireplace installations for those cold Wisconsin winters to sophisticated Outdoor Living Spaces featuring custom-built fire pits and stone veneers, they offer both the high-quality products and the professional services necessary for a successful project. Importantly, this is a local, women-owned small business, adding a personal and dedicated touch to the often-complex world of construction and renovation. Customers can expect expert guidance, a vast selection of premium materials, and professional installation and service work.
United Brick & Fireplace Inc. is conveniently situated in Madison, making it easily accessible for customers across the city and surrounding areas, including Sun Prairie, Monona, Cottage Grove, and throughout Dane County. Their presence in the community for over 50 years underscores their deep roots and commitment to serving local Wisconsin residents.
The store's primary location is:
5402 Lien Rd, Madison, WI 53718, USA
The facility is designed with customer convenience in mind, ensuring all visitors have a positive shopping experience. Accessibility features at the store include a wheelchair accessible entrance and a wheelchair accessible parking lot. Furthermore, for customers needing assistance with their purchases, the business offers Delivery services, bringing large and heavy materials right to the job site.
The core strength of United Brick & Fireplace lies in its comprehensive service model, which spans sales, custom design, professional Installation Service, and long-term Repair Services. This approach ensures customers have a single, reliable source for all their hearth and masonry needs.
Their wide array of services and specializations includes:
- Hearth Installation and Sales: Fireplace Installation, including Wood Burning Fireplace, Gas Fireplaces, Electric Fireplace, and Wood Stoves.
- Insert and Conversion Services: Installation of Fireplace Inserts and Gas Inserts, often utilized for upgrading older, less efficient masonry units.
- Fireplace Maintenance: Critical services like Annual Inspection, Annual Maintenance, Service And Repair, Service Calls, and Glass Cleaning to ensure safety and optimal performance.
- Custom Design and Masonry: Providing Custom Built Mantels, Custom Design for Fireplace Design, Brick Masonry, and specialized Brick Cleaning.
- Outdoor Living: Design and construction of Outdoor Fireplaces, Outdoor Firepits, Outdoor Kitchens, and overall Outdoor Living Area and Outdoor Living Space design.
- Material Supply: Supplying premium Brick & Stone, Natural Stone, Stone Veneers, and other high-quality masonry and landscaping materials for Residential And Commercial Construction.
- Consultation: Offering Onsite Consultation to work directly with homeowners, Architects And Designers, and Designers And Engineers on Remodeling Projects and Residential New Construction.
United Brick & Fireplace has developed a reputation based on expertise, product quality, and their commitment to local commerce, all of which are significant highlights for Wisconsin consumers.
Key features that distinguish this business are:
- Established Local Expertise: Operating since 1973, making them Madison's oldest Masonry and Fireplace company, with employees involved in NFI certification (National Fireplace Institute).
- Women-Owned Small Business: A locally rooted, women-owned small business that champions exceptional service and attention to detail.
- Full-Service Provider: One of the few stores offering the complete package: product sales, Custom Design, professional Installation, and long-term Service And Repair, providing true end-to-end support.
- Outdoor Living Specialization: Extensive product lines and expertise dedicated to creating high-end Outdoor Spaces, including sophisticated Outdoor Firepits and Outdoor Kitchens, extending the Wisconsin living season.
- Quality Customer Service: Review highlights consistently praise the staff and technicians, such as Isaiah and Chad, for being "knowledgeable, professional, and friendly," and showing dedication and teamwork in resolving tricky issues quickly.
- Diverse Payment Options: Accepting major forms of payment, including Credit cards, Debit cards, and modern NFC mobile payments, for customer convenience.
The dedicated team at United Brick & Fireplace is ready to assist with any new project or service need, helping Wisconsin residents stay warm and build lasting structures.
You can reach them via:
- Address: 5402 Lien Rd, Madison, WI 53718, USA
- Phone: (608) 241-3844
- Mobile Phone: +1 608-241-3844
For residents and commercial builders in the Madison, Wisconsin area, choosing United Brick & Fireplace Inc. is a choice for unparalleled specialization and reliability. It is worth choosing this business because they offer a deep well of focused expertise that generic big-box home improvement stores simply cannot match, especially in a specialized, safety-critical area like fireplaces and masonry.
Firstly, their decades-long history and status as Madison’s oldest masonry and fireplace company, coupled with employee NFI certification involvement, translate directly into peace of mind for the customer. When dealing with gas, wood, and electrical installations, technical expertise is non-negotiable. Customers who rely on them for annual maintenance and quick service calls, as noted in the reviews, demonstrate a trust built on consistent, professional performance. The ability of the team to work together to find a solution to a "tricky issue" and resolve it "quickly and effectively" is a clear indicator of their dedication and problem-solving skills, which are crucial for any home project.
Secondly, their full-service model—from Custom Design to Installation and Repair Services—simplifies the entire process. Homeowners do not have to source a product from one place and an installer from another. United Brick & Fireplace manages the entire chain, guaranteeing that the materials (like the Brick & Stone and Natural Stone Veneers) and the installation meet their own rigorous, long-standing standards.
Finally, their specialization in Outdoor Living Spaces is a tremendous asset for enjoying Wisconsin’s seasons. Their inventory and design capability for Outdoor Fireplaces and Outdoor Firepits allows residents to significantly extend the usability of their patios and decks, adding immense value to their homes. By choosing this local, women-owned small business, customers are not only getting top-quality products but also supporting a deeply rooted Madison institution committed to bringing warmth and beauty to Wisconsin homes.
United Brick & Fireplace Inc Services
Home Improvement Store
- Accent Lighting
- Annual Inspection
- Annual Maintenance
- Architects And Designers
- Brick & Stone
- Brick And Stone
- Brick Cleaning
- Brick Construction
- Brick Masonry
- Care And Maintenance
- Commercial Construction
- Custom Built
- Custom Built Mantels
- Custom Design
- Custom Exterior
- Custom Fireplace
- Designers And Engineers
- Double Glass
- Electric Fireplace
- Electric Fireplaces Install
- Electric Heat
- Electrical Installation
- Exterior Finish
- Fire Pits
- Fireplace Design
- Fireplace Inserts
- Fireplace Installation
In-home or on property fireplace installation including ordering, assembly, turn-key install into new or existing fireplace hearths. Offering gas and wood-burning fireplaces with mantels, surround, and stone or brick hearth.
- Fireplaces & Fire Pits
- Gas Fire
- Gas Fireplaces
- Gas Inserts
- Gas Line
- Glass Cleaning
- Installation Brick
- Living Rooms
- Masonry Fireplace
- Natural Stone
- Onsite Consultation
- Outdoor Built
- Outdoor Firepits
- Outdoor Fireplaces
- Outdoor Kitchens
- Outdoor Living Area
- Outdoor Living Room
- Outdoor Living Space
- Outdoor Living Spaces
- Outdoor Patio
- Outdoor Spaces
- Remodeling Projects
- Residential And Commercial
- Residential And Commercial Construction
- Residential New Construction
- Service And Repair
- Service Calls
- Stainless Steel
- Stone Veneers
- Wood Burning Fireplace
- Wood Fireplaces
- Wood Stoves
- Woodburning Fireplaces
- madison fireplace
United Brick & Fireplace Inc Details
From the business
- Identifies as women-owned
- Small business
Service options
- Delivery
- Onsite services
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Installation service
- Repair services
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
United Brick & Fireplace Inc Photos










United Brick & Fireplace Inc Location
United Brick & Fireplace Inc
5402 Lien Rd, Madison, WI 53718, USA
United Brick & Fireplace Inc Reviews
gas fireplacejobcleaningfireplace insertwood stoveefficientmaintenancetechnicianflamewinter
★ 5★ 4★ 3★ 2★ 1We recently had United Brick and Fireplace service our outdoor fire pit (for work at PVGC), and I couldn’t be more pleased with the experience. Isaiah, the technician, was excellent...he was knowledgeable, professional, and friendly. What really stood out, though, was how the entire team worked together to come up with a solution to a tricky issue we were experiencing. They resolved the problem quickly and effectively, and the service was done in a timely manner. I truly appreciate their dedication and teamwork, and I wouldn’t hesitate to recommend United Brick and Fireplace to anyone in need of quality service or a new outdoor fire pit.
September 08 · Jeremy CabalkaWe like to have our gas fireplace checked every year before the cold sets in. Chad called to let us know we were next up for a maintenance checkup. Everything went well and he replaced the old batteries with new ones I had. Great service, Thanks! Looking forward to cosy evenings this winter.
September 24 · Dustin ThomptoI recently had service done by United Brick and Fireplace, and I couldn’t be more pleased with the experience. Isaiah was the technician who came out to install a new part for my gas fireplace, and he went above and beyond in every way.Not only did Isaiah complete the installation efficiently, but he also took the time to thoroughly clean the fireplace and ensure everything was in top working order. What really stood out was how he walked me through the maintenance and operation of the unit, making sure I understood how to keep it running safely and efficiently.Isaiah was incredibly professional, knowledgeable, and courteous throughout the entire visit. It’s rare to find service providers who take such pride in their work and genuinely care about the customer experience.Highly recommend United Brick and Fireplace—and especially Isaiah—for anyone needing fireplace service or installation!
July 24 · Michael BalistreriOur new fireplace was installed in April, but since summer was just around the corner, we didn't have a need to turn it on. A couple weeks ago, when it got chilly and night, we figured it was the perfect time to pre-toast fall. BUT, our fireplace wouldn't ignite. Chad from United Brick came to the rescue -- he troubleshooted the unit and found out it was a faulty transformer. He just returned today with the new part and it's working like a dream. I was so impressed with Chad's knowledge of the business. But even better, he's just an all-around cool guy to talk to. Customer service at its best!! Thanks to Chad and the entire team at United Brick. Now we are ready to rock fall!!!
September 29 · Michelle GrajkowskiIsaiah did our yearly fireplace maintenance today. Very good job – knowledgeable, efficient, great communicator. When we get our new fireplace, we want him (& Dave) to do the install. Recommend them without hesitation!
August 18 · stephen thomas
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