The Bruce Company: Middleton's Premier Garden Center, Landscape Contractor, and Outdoor Furniture Destination

The Bruce Company Introduce

The Bruce Company, based in Middleton, Wisconsin, is far more than a simple retail store; it is one of the largest and most well-established outdoor living experts in the Midwest. Since its founding in 1952, the company has evolved from a simple gardening service into a comprehensive destination that combines a massive, year-round garden center and boutique with a full-service, award-winning landscape design and construction firm. While the provided classification includes 'Boutique' and 'Clothing Store,' The Bruce Company primarily focuses on the entire outdoor lifestyle, specializing in high-end furnishings, gardening supplies, live plants, and extensive landscaping services for both residential and commercial clients across Southern Wisconsin.

For residents in the greater Madison and Dane County area, The Bruce Company represents a trusted local source for everything needed to beautify and enhance their outdoor spaces. Their retail center is a treasure trove of plants, seasonal decorations, gardening tools, and upscale gifts, making it a popular spot for homeowners looking for inspiration or specific plant materials. Simultaneously, their professional landscape division employs accredited architects and experienced crews to tackle projects of any size, from simple plantings to complex outdoor living spaces, including pools, fire features, and extensive hardscaping. This dual operation, blending high-quality retail products with expert design and installation services, solidifies their position as a central figure in the Wisconsin green industry.

Location and Accessibility in Middleton, Wisconsin

The Bruce Company's main hub—which includes its extensive Garden Center, Boutique, and Outdoor Furniture showroom—is conveniently located in Middleton, Wisconsin, making it easily accessible for customers throughout the Madison area and beyond.

The primary address is:
2830 Parmenter St, Middleton, WI 53562, USA

The location on Parmenter Street is a recognizable landmark, providing ample and accessible parking for visitors. A critical convenience feature for Wisconsin shoppers is the company's commitment to accessibility, as their facility includes both a Wheelchair Accessible Entrance and a Wheelchair Accessible Parking Lot. This focus on ease of access ensures that all members of the community can comfortably shop for plants, browse the furniture collections, or meet with a landscape designer. The Middleton location also serves as the headquarters for their large-scale landscape contracting operations that cover all of Southern Wisconsin.

Retail and Outdoor Services Offered

The Bruce Company’s offerings are segmented into high-quality retail products and expert professional services, catering to DIY enthusiasts and full-service clientele alike.

Their diverse services and product lines include:

Garden Center & Plant Nursery: Providing a vast selection of trees, shrubs, perennials, annuals, houseplants, soil, tools, and specialty gardening supplies.
Professional Landscaping Services: Complete design/build services for residential and commercial properties, covering site planning, planting, lighting, and hardscaping.
Hardscaping & Construction: Installation of retaining walls, paving, patios, walkways, fire features, pools, and custom outdoor kitchens.
Outdoor Furniture Store: Featuring an extensive showroom with premium brands such as Summer Classics, Castelle, Jensen Leisure Furniture, and Polywood Outdoor Furniture.
Grill Store: Offering high-quality grills and accessories, including popular lines from Weber Grills.
Boutique & Gift Shop: Selling unique gifts, home decor, seasonal holiday decorations, yard art, and specialty items.
Property Maintenance: Landscape maintenance, lawn care, irrigation system management, and aquatic services (ponds/water treatments).
Commercial Snow Management: Providing essential snow plowing and removal services for commercial properties in the winter.
Convenient Service Options: The store offers Delivery, In-store Pickup, and Onsite Services for professional installations.

Distinguishing Features and Highlights

The Bruce Company's long history and scale of operation have allowed it to build several key features that set it apart for Wisconsin customers.

Key highlights include:

Award-Winning Landscape Expertise: The landscape division has been recognized numerous times, including being named the 'Best of Madison – Gold' for Lawn, Garden & Landscape by Madison Magazine for multiple consecutive years.
Premier Furniture Selection: They carry a significant number of high-end, nationally recognized outdoor furniture brands, offering Wisconsin homeowners a luxury selection not commonly found in typical big-box stores.
Extensive Nursery Stock: Backed by nearly 600 acres of proprietary nursery stock, they ensure the use of high-quality, regionally appropriate plant materials for their landscape projects.
Long-Term Staff Experience: The professional landscape team includes registered architects, estimators, and supervisors with significant tenure (averaging over 17 years with the company), bringing consistent knowledge to every project.
Year-Round Destination: The retail space transforms seasonally, making it a hub for fall mums and artisan goods, and a major destination for Christmas and holiday decorations in the late year.
Accessibility: The retail center’s wheelchair-accessible entrance and parking lot ensure an inclusive and welcoming shopping experience for everyone.

Contact Information

For questions about inventory, to schedule a landscape consultation, or to inquire about delivery services in the greater Madison area, please use the contact details below:

Address: 2830 Parmenter St, Middleton, WI 53562, USA
Phone: (608) 836-7041
Mobile Phone: +1 608-836-7041

What is Worth Choosing The Bruce Company

Choosing The Bruce Company is worthwhile because it offers a rare convergence of scale, expertise, and luxury under one roof. For Wisconsin residents looking to invest in their property, The Bruce Company provides a consolidated resource. You can design an award-winning landscape with professional architects, select the exact high-quality trees and plants from their massive nursery, and simultaneously purchase a premium, durable outdoor furniture set and a reliable Weber grill to complete the outdoor living space—all from the same trusted local vendor.

While the large scale of their operation has, according to some customer feedback, presented occasional challenges related to communication and project execution on the contracting side, their long-standing presence since 1952, consistent industry awards, and commitment to maintaining one of the largest garden centers and outdoor furniture showrooms in the Midwest demonstrate a resilient dedication to the local market. For the retail customer seeking a unique gift, a high-quality houseplant, or a luxury patio set from a specialist, or for the property owner needing comprehensive, large-scale outdoor development, The Bruce Company remains a central, established, and powerful resource in the Wisconsin outdoor living industry.

The Bruce Company Inside

Outdoor Furniture Store
The Outdoor GreatRoom Company
Summer Classics Outdoor Furniture
Castelle Outdoor Furniture
Jensen Leisure Furniture
Lloyd Flanders Outdoor Furniture
Polywood Outdoor Furniture
NorthCape Outdoor Furniture
Telescope Casual Furniture
Kingsley-Bate Outdoor Furniture
Portica by Sunvilla Outdoor Furniture
Barlow Tyrie Outdoor Furniture
By The Yard Outdoor Furniture & Accessories

Grill Store
Weber Grills

The Bruce Company Details

Service options
Delivery
In-store pickup
Onsite services

Accessibility
Wheelchair accessible entrance
Wheelchair accessible parking lot

Planning
Quick visit

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

The Bruce Company Photos

The Bruce Company Location

The Bruce Company

Wisconsin Dane County Middleton Parmenter Street

2830 Parmenter St, Middleton, WI 53562, USA

The Bruce Company Reviews

An average rating of ★3.5 from 254 user reviews.

landscapingyardlawnprojectwarrantyseedcallsummerperennialsrock

★ 5★ 4★ 3★ 2★ 1

Awful company. They planted the wrong tree in our yard. They did everything they could to kill our plants before we could move into our new home and save them. They planted them on a Thursday before a weekend drought and never watered them. By Monday all the leaves had fallen off of every plant. Photos are three days after planting. They wont replace them the following year if there is any growth at all despite it being from the roots so you lose years of growth the bushes had already. Endless other issues with them especially in regards to grading and pooling water. They seem to be in the business of actively trying to do the worst job possible and kill everything they install. Would never have gone with them if given the choice. Try Srb trees, K&A, midwest landscaping, all phenomenal. Anything but Bruce Co.
July 01 · Megan Tabbutt
Veridian and Bruce (Heather) and I walked the landscaping. There were 7 plants against the house that Bruce replanted because the initial planting was poorly completed. Visually, you can see they are not surviving from a planting a year ago. I pulled up 2 dead plants because we wanted to plant vegetables. Heather had the audacity to say that the existing plants “needed fertilizer and water.” Yet the plants in the same bed, directly in front, are thriving. Then she disputed a washout saying the black drain hose was attached under “the fence and someone detached it.” There is not enough space to put a black hose under our fence. The gentleman with her seemed quite understanding but Heather would not see the truth.This is not the first time she has been condescending and lacking empathy. Her customer service and delivery is poor. She is going to continue to taint your reputation over a few plants and a wash out that is clearly in question. It’s a shame that Bruce doesn’t value the homeowner. What I have discovered is that NO ONE - including other vendors and homeowners - believes in her skills and have shared similar stories of her poor CS and unfounded claims. I only asked for a few replacement plants that Bruce planted a year ago and a minor wash out repair. In fact, Bruce is coming back to fix an area of grass that was damaged by a construction power box. It would be so easy to fix the wash out. I will continue to share my opinion to anyone who will listen.Hello Owner, your “canned” response to “contact my project manager at Veridian” is interesting since this has nothing to do with them but I expected nothing less after reading your responses to other reviews.Also, your team came out again to reset a couple of boulders that had settled. They didn’t put them in the original spot and now the side of my house has a dent and is exposed. When asked why they didn’t replace it in the original position they said they “didn’t want to get too close to the siding.” Doesn’t that seem a little odd?I wish Bruce Co had a little sincere empathy and do the right thing.Each house is worth thousands to you.What if it were your home?
June 25 · Michael Kratz
I went to the Middleton store earlier today 7/31, to purchase some end of season annual plants since I read on your website site that they were 75% off. I entered the store approximately 20 minutes before closing time. I figured this should not be an issue since there probably were not a lot left to choose from since it is the end of July. However I was pleasantly surprised how many were marked as 70% off. A helpful clerk assisted me to fill my cart and then nicely informed me I needed to check out since the store was closing. I immediately followed her up to the check out where I encountered a very unpleasant clerk who scowled at me, apparently because she had to wait for me for a few extra minutes? At this point it was at most only one or two minutes past 6. Some of the flowers were not ringing up a discount so I asked her if I could check the signs to see why I got confused about the pricing. She said “No We are closed”in a very angry tone. I promptly left the store and will likely never shop there again after being treated so harshly. I encourage the manager of this store to train her on acceptable customer service behavior or make changes necessary to accommodate situations such as mine and to also consider not commingling plants that are not on sale right next to those that are. It was very misleading. Thanks for your attention to this review.
July 31 · Luanne Lochner
Greg, Jeff, and the entire crew did an amazing job of design and execution. Looks incredible!
October 13 · Douglas Keith
Working with The Bruce Company through Veridian has been a deeply frustrating experience. We’re now over a month past their initial lawn installation, and half our yard is still mud due to a washout that we warned them about the day after they laid seed—on the exact day a massive storm was forecasted. They’ve cited weather as a reason for delay, but they’re the ones who chose to seed during known, imminent storms. That decision alone set this entire project up for failure.Because the washout still hasn’t been addressed, fertilization is now delayed, which puts the rest of our lawn at risk. We’ve received no timeline for when they’ll come fix it.To make matters worse:The temporary irrigation system they installed was broken and leaking for weeksIt missed entire areas of the yard, requiring manual watering (and higher water bills)A tree was planted crooked, and they’re now trying to charge us to stake itA dead plant was installedAnother plant was placed directly over the driveway where it will grow and block accessThe carelessness and lack of follow-through have been incredibly disappointing, especially considering the cost. The photo here is worth 9k according to Veridian and Bruce company.
June 20 · Rochelle Kulas